Dylan began his career in digital marketing as a data analyst in the music industry. This work in marketing analytics became the core of his data-driven marketing approach. A major component in Dylan’s marketing philosophy is to “always trust the data”, no matter how much it goes against your creative instincts. NextCore Media is consistently building and improving advanced analytics and tracking software, with the intention of making NextCore Media a market leader in conversion rate optimization.

Ander co-founded NextCore Media with Christian Ladigoski in 2017. He saw a gap in the current digital marketing landscape. There was an excess of agencies focusing on driving traffic to websites, but virtually no companies that focused on converting customers after they reached the website. Conversion rate optimization is a very rare skill, as it requires knowledge in design, development, marketing, and statistics. 

NextCore Media has differentiated itself from other conversion rate optimization agencies by creating a new business model that is far more advantageous for E-commerce founders. NextCore Media offers “split testing as a service”, acting as a long-term partner for Ecommerce founders by optimizing their website every week. They follow the philosophy that conversion rate optimization is never “complete”; it is an ever-evolving process of always improving your website’s conversion rate. 

Most conversion rate optimization firms exclusively rebuild entire landing pages, or websites as a whole. The problem with this is if you make many a wide variety of changes to a website at the same time, you cannot attribute the increase in conversion rate to specific changes made. What seals the deal is NextCore’s refund policy; if they cannot find winning split tests in 90 days, they will issue a 100% refund. This way, its clients have a “no-lose scenario” when they work with NextCore Media.